I suspect it's not market segmentation but the segments.
Concessions for 'the Unwaged' may overlap conveniently with those for students, home-makers, the retired, the disabled, and might even save ink, but they are not the same - basic set theory. How does one prove that one is unwaged? For twenty seven quid I told a stranger I ejaculate Haagen Daz. Hell, to save $1 CANADIAN I claimed to be a student when in fact I was not, and that's a closer match. For £5? I mean, if I'm out and proud about subverting the dominant paradigm of monogamy, why should I sweat stretching the truth regarding my financial status as a student who is also in employment, say?
£7.50, however, is a bad price. In fairness, one should calculate the proportion that the unwaged are likely to represent (which is unlikely to be 50%, even amongst your subscribers), and adjust the price accordingly. Then ignore it, bump tix to £8.30, and trust in folks' assumption that an obscure price reflects a meticulously calculated costing.
I suspect the scrupulous honesty inherent in the community has blinded them to the potential for missed revenue they have exposed themselves to.
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Date: 2007-09-20 11:44 pm (UTC)Concessions for 'the Unwaged' may overlap conveniently with those for students, home-makers, the retired, the disabled, and might even save ink, but they are not the same - basic set theory. How does one prove that one is unwaged? For twenty seven quid I told a stranger I ejaculate Haagen Daz. Hell, to save $1 CANADIAN I claimed to be a student when in fact I was not, and that's a closer match. For £5? I mean, if I'm out and proud about subverting the dominant paradigm of monogamy, why should I sweat stretching the truth regarding my financial status as a student who is also in employment, say?
£7.50, however, is a bad price. In fairness, one should calculate the proportion that the unwaged are likely to represent (which is unlikely to be 50%, even amongst your subscribers), and adjust the price accordingly. Then ignore it, bump tix to £8.30, and trust in folks' assumption that an obscure price reflects a meticulously calculated costing.
I suspect the scrupulous honesty inherent in the community has blinded them to the potential for missed revenue they have exposed themselves to.