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reddragdiva... No.
The theory doesn't hold, so if you want to build further theory on it you're out of luck. (Wikipedia summarises the problems pretty well: the models are provably incorrect, it appears oddly hard to teach and communicate, and advocates even try claiming science is inadequate to analysing it.)
The master hack for getting people to do what you want is confidence: simply, to confidently tell them to do what you want. NLP works insofar as having a theory at all, even an erroneous one, increases your confidence. And what NLP actually sells is getting people to do what you want. So NLP delivers what it's selling. Sort of.
(I said "simple," not "easy." But that is the actual answer.)
Many other such marketed mental hacks work the same way, including ones that sell themselves as therapies rather than control techniques. They pretty much all work by applied confidence. Some with an admixture of exploiting cognitive biases.
If you don't buy that and think I'm just mired in pseudosceptic negativity, you could always try using NLP for weight loss, psoriasis or to cure cancer.
(no subject)
Date: 2011-06-10 10:18 pm (UTC)There are other fields of bullshit that use cognitive hacks better, though even those tend not to call a spade a shovel (not the way advertising, sales or politics do).
(no subject)
Date: 2011-06-10 11:54 pm (UTC)Anchoring, f'rex, is in ("applying anchors" is a Big Part of NLP).
Bias blind spot, in.
Denomination effect, in, esp. in sales (it's not "300 bucks" in their diction, it's "just a couple of 10-buck notes and bit of small change" - xx.99 anyone?).
Distinction bias, in.
Endowment effect, in.
Focusing effect, in (they even call it "focusing", when applied to victims - "focus them on the positive parts").
I couldn't bear to scroll down.